Privacy Policy
Effective date: February 16, 2026
1. Introduction
This Privacy Policy explains how Alterna Inc. (“Company,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal data when you use the 3DLoadCalculator platform, website, and related services (collectively, the “Service”).
We are committed to protecting your privacy and handling your data transparently and in compliance with applicable data protection laws.
By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Service.
2. Data Controller
The data controller responsible for your personal data is:
Alterna Inc.
Kisikli Mah. Alemdag Cad. Masaldan Business Center E Block F:4 34692 Istanbul Turkiye
Email: support@3dloadcalculator.com
If you have any questions about how we process your personal data, or if you wish to exercise your data protection rights, please contact us at the address above.
3. Personal Data We Collect
We collect the following categories of personal data:
3.1 Account Data
When you create an account, we collect your name, email address, and password (stored in hashed form). If you sign up through a third-party provider, we may receive your name and email from that provider.
3.2 Usage Data
We automatically collect technical information when you use the Service, including your IP address, browser type and version, device type, operating system, referring URLs, pages visited, time spent on pages, and interaction patterns.
3.3 Cargo and Load Plan Data
The Service processes data you input about cargo items, container dimensions, equipment specifications, and load plan configurations. This data is used solely to provide the load planning functionality.
3.4 Payment Data
Payment processing is handled by our third-party payment processor, Paddle. We do not directly collect or store your credit card numbers or bank account details. Paddle may share with us your name, email, billing address, and transaction history. Please refer to Paddle’s Privacy Policy for details on their data handling practices.
3.5 Communication Data
When you contact us through the contact form, email, or other channels, we collect the content of your messages, your email address, and any other information you provide.
4. How We Use Your Data
We use your personal data for the following purposes:
- Service provision: To create and manage your account, provide the load planning functionality, and deliver the features you request.
- Analytics: To understand how users interact with our Service, identify usage patterns, and improve the user experience. We use Google Analytics 4 for this purpose.
- Marketing: To measure the effectiveness of our advertising campaigns and reach potential users through platforms such as Google Ads and Meta (Facebook/Instagram). We use Google Ads conversion tracking and the Meta Pixel for this purpose.
- Communication: To respond to your inquiries, send service-related notifications, and provide customer support.
- Security and fraud prevention: To protect the Service, detect unauthorized access, and prevent abuse.
- Legal compliance: To comply with applicable laws, regulations, and legal processes.
5. Legal Basis for Processing
We process your personal data based on the following legal grounds, as applicable under the data protection laws of your jurisdiction:
- Contract performance: Processing necessary to provide the Service to you, manage your account, and fulfill our contractual obligations.
- Consent: Where you have given explicit consent for specific processing activities, such as analytics cookies and marketing tracking. You may withdraw consent at any time through the cookie preferences on our website.
- Legitimate interests: Processing necessary for our legitimate interests, such as improving the Service, ensuring security, and preventing fraud, provided these interests do not override your fundamental rights.
- Legal obligation: Processing necessary to comply with a legal obligation to which we are subject.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the Service and, with your consent in applicable jurisdictions, to analyze usage and deliver targeted advertising.
| Category | Purpose | Examples | Consent Required |
|---|---|---|---|
| Essential | Authentication, session management, security, and core functionality | Session cookies, CSRF tokens | No |
| Analytics | Understanding usage patterns, measuring performance, and improving the Service | Google Analytics 4 | Yes (in regulated regions) |
| Marketing | Measuring ad campaign effectiveness and delivering relevant advertisements | Google Ads, Meta (Facebook) Pixel | Yes (in regulated regions) |
In jurisdictions that require opt-in consent for non-essential cookies (including the EU/EEA, United Kingdom, Turkey, Brazil, Canada, Switzerland, and South Africa), we will not place analytics or marketing cookies until you have given explicit consent through our cookie banner. You can change your cookie preferences at any time by clicking the “Cookie Preferences” link in the footer of our website.
In jurisdictions that do not require opt-in consent, analytics and marketing cookies may be loaded by default. You can still opt out at any time through your cookie preferences.
7. Third-Party Services
We share personal data with the following third-party service providers, each of which has its own privacy policy governing data use:
- Google Analytics 4 (Google LLC): We use Google Analytics to collect and analyze usage data. Google may process your IP address (anonymized), device information, and browsing behavior. See Google’s Privacy Policy.
- Google Ads (Google LLC): We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. Google may process your IP address, device information, and browsing behavior. See Google’s Privacy Policy.
- Meta Pixel (Meta Platforms, Inc.): We use the Meta Pixel to measure the effectiveness of our advertising and to create custom audiences. See Meta’s Privacy Policy.
- Paddle (Paddle.com Market Ltd): Our payment processor for subscriptions and billing. See Paddle’s Privacy Policy.
- Amazon Web Services (Amazon.com, Inc.): We use AWS for cloud hosting and file storage. See AWS Privacy Notice.
We do not sell your personal data to any third party. We only share data with third parties as described in this policy and as necessary to provide the Service.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes described in this policy:
- Account data: Retained for the duration of your account and deleted within 30 days of account termination, unless longer retention is required by law.
- Cargo and load plan data: Retained for the duration of your account. You may delete individual projects and load plans at any time.
- Usage and analytics data: Retained for up to 26 months (Google Analytics default retention period).
- Communication data: Retained for as long as necessary to resolve your inquiry, plus any period required by law.
- Cookie consent records: Retained for 6 months, after which you will be asked to reconfirm your preferences.
9. Your Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data. These may include the right to access, correct, delete, or restrict the processing of your personal data, as well as the right to data portability and the right to object to certain processing activities.
We do not sell your personal information. To exercise any of your rights, please contact us at support@3dloadcalculator.com. We will respond to your request in accordance with applicable law.
10. International Data Transfers
Your personal data may be transferred to and processed in countries other than your country of residence, including countries that may not provide the same level of data protection. When we transfer data internationally, we take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy and applicable law.
11. Data Security
We implement reasonable technical and organizational measures designed to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
12. Children’s Privacy
The Service is not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have inadvertently collected personal data from a child under 16, we will take steps to delete that data as soon as possible. If you believe we have collected data from a child, please contact us at support@3dloadcalculator.com.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by email or by posting a prominent notice on the Service prior to the change becoming effective. The “Effective date” at the top of this page indicates when this policy was last revised.
Your continued use of the Service after any changes to this Privacy Policy constitutes your acceptance of the updated policy.
14. Contact Information
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or want to lodge a complaint, please contact us at:
Alterna Inc.
Kisikli Mah. Alemdag Cad. Masaldan Business Center E Block F:4 34692 Istanbul Turkiye
Email: support@3dloadcalculator.com